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Ebook About In an age when the business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology—the study of human culture. Anthropologists train to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. Lively, lucid, and practical, Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today’s ever-evolving world.Book Anthro-Vision: A New Way to See in Business and Life Review :
COMPARING PARADIGMS: STEM vs. HNLOn the one hand, there is STEM (science, technology, engineering, and math). Everyone says that STEM is a young person’s ticket to success.On the other, there is what I call the “HNL”—the human nature lesson. This embraces disciplines and practices like psychology, anthropology, communication, persuasion, common sense, resilience, character, and shrewdness. A new book is just out on the HNL--Anthro-Vision, by the Editor in Chief of the Financial Times.The HNL paradigm is infinitely more powerful than the STEM paradigm. STEM focuses on human inventions. HNL focuses on the human condition itself--"first principles" in Musk-speak.It's amazing how many billionaires and presidents majored in the HNL disciplines--Philosophy, English, History, Psychology. They learned about human nature and how to deal with it. They learned how to think and communicate. Very few majored in STEM.Another thing. Human nature does not change. That's why the Classics and the HNL are still relevant. STEM changes by the day and the half-life of what you learn is a wisp. I liked the most this idea that AI - Artificial Intelligence - only really tells you the correlation between data sets and events in today's world. It doesn't tell you causality. If you used the anthropologists' tools of listening, watching, and questioning the world, let's call Antho Intelligence, you have the opportunity to learn something more important, the reason why things happen. I wholeheartedly agree there needs to more of this in the world whether building products or looking at where politician votes are heading.The above said, there are already a lot of people that have been looking at ethnography - watching people and listening to them - over the years to help them make decisions - particularly about the products they are developing. Not enough people are doing it but the message is already out there. This book didn't really push the collective thinking forward in that space - it was more backwards looking. It's a good reminder that we need to engage with real people and not just data in this world of Big Data, but that has been going on already for many years - particularly at good organizations. Read Online Anthro-Vision: A New Way to See in Business and Life Download Anthro-Vision: A New Way to See in Business and Life Anthro-Vision: A New Way to See in Business and Life PDF Anthro-Vision: A New Way to See in Business and Life Mobi Free Reading Anthro-Vision: A New Way to See in Business and Life Download Free Pdf Anthro-Vision: A New Way to See in Business and Life PDF Online Anthro-Vision: A New Way to See in Business and Life Mobi Online Anthro-Vision: A New Way to See in Business and Life Reading Online Anthro-Vision: A New Way to See in Business and Life Read Online Gillian Tett Download Gillian Tett Gillian Tett PDF Gillian Tett Mobi Free Reading Gillian Tett Download Free Pdf Gillian Tett PDF Online Gillian Tett Mobi Online Gillian Tett Reading Online Gillian TettRead 438 Days: An Extraordinary True Story of Survival at Sea By Jonathan Franklin
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